We advise the marketing and communications departments of large SMEs, mid-sized companies and institutions. We first clarify their offer with the Clear Offer Framework. We then clarify their brand voice with the Brand Voice Framework. Next, we configure the AI Editorial Assistant that applies this offer and this voice. We also measure how present their brand is in the answers given by generative AI, with the AI footprint diagnostic.
Our conviction: editorial content drives the process; it is not merely decorative. It operates as a forward-looking strategy, a semiotic discipline, and a managed system—with its own architectures, tools, metrics, and improvement cycles.
First AI footprint audits. Presentations at the All for Content, EMDay, and Carrefour de l’IA trade shows.
Establishment of the French subsidiary. Presentation at the AI conference organised by Comundi.
Formalisation and AI-driven deployment of our Clear Offer and Brand Voice Frameworks.
Integration of generative language models into our business processes and workflows.
Publication of “Stratégie de contenu web, la revanche de l’éditorial” by Éditions de l’Alambic.
Muriel Vandermeulen holds a degree in translation from the Institut supérieur de traducteurs et interprètes in Brussels (1992). She also holds a degree in literary translation from the Centre européen de traduction littéraire (1996). She studied philosophy at the Université Libre de Bruxelles. She has worked with 195 companies. More than 1,500 professionals have attended her workshops and courses. She has taught at ICHEC, EPHEC, HEC Liège and Audencia. She has spoken at All for Content, Email Marketing Day and Content Strategy Paris.
I do not treat clarity as a stylistic quality. To clarify is to regain control over one’s own discourse. It is an act of good governance that decides, models, and authorizes.
Des solutions éprouvées et approuvées pour répondre à vos problématiques métier, construire des stratégies robustes, résilientes, rémanentes.
Un centre de connaissance pour développer votre mæstria stratégique, infiltrer les arcanes de l’ingénierie éditoriale.
Des idées précieuses, pas spécieuses, pour nourrir votre narratif marque, analyser les transformations et enjeux des temps.