We now have our own tone of voice agent, which we feed at our own scale. It helps us write in the right register, or check that an existing text says what we actually mean.
AI Editorial Assistant
Growth
AI can produce quickly. But producing quickly with no frame is industrialising the blur. This workshop teaches you to configure an editorial assistant aligned with your brand voice and your offer architecture, held in place by semantic rules, and usable by the whole team without drifting out of frame.
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We now have our own tone of voice agent, which we feed at our own scale. It helps us write in the right register, or check that an existing text says what we actually mean.
This session changed the way I write. It gave me a new lens for approaching how we speak.
A session full of insight. It opened up a lot of thinking for me about the way we address our audience.
A genuinely instructive approach. Very useful for structuring our editorial work with AI.
880 € excl. VAT
Tiered pricing:
€ 1,500 excl. VAT for two people from the same company
€ 2,200 excl. VAT for the three-workshop series
LLM-agnostic (ChatGPT, Claude, Gemini, etc.), plus a maintenance protocol
New e-learning modules added regularly
Individual Q&A session within 30 days
Replay and resources
Certificate of participation
Muriel Vandermeulen founded WeAreTheWords, the full-stack editorial agency specialising in offer architecture and brand voice, in 2000. She wrote the first French-language book on web content strategy, published in 2010 and revised in 2014. Over 25 years she has worked with 195 companies and trained more than 1,500 professionals.
No. The day opens with a diagnostic stage that assesses your organisation’s editorial maturity. If your brand voice is partial or informal, the morning is enough to stabilise it to the minimum needed before configuring the assistant. Bring your reference texts; we start from what you have.
The course is agnostic. The principles of configuration, system instructions, knowledge base, banned-terms list and testing, apply to ChatGPT, Claude and Gemini alike. You work on the tool you already use. The only prerequisite is access to a paid subscription.
Not at all. The logic of AI editorial governance applies as soon as a team of two or more produces content with AI. Small and mid-sized companies, and modest communications teams, benefit as much as large organisations, and often more, because drift settles in faster when processes are informal.
By the end of the day you leave with a configured, working editorial assistant, a formalised banned-terms list, a structured knowledge base, a test protocol run and documented, and a governance plan for developing the system. This is not a theoretical workshop. It is a day of production.
Offre Tandem : 2 places au prix d’1
Des solutions éprouvées et approuvées pour répondre à vos problématiques métier, construire des stratégies robustes, résilientes, rémanentes.
Un centre de connaissance pour développer votre mæstria stratégique, infiltrer les arcanes de l’ingénierie éditoriale.
Des idées précieuses, pas spécieuses, pour nourrir votre narratif marque, analyser les transformations et enjeux des temps.